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Hey buddy,

Oops, Anirban? Who’s that now?

Well, maybe you already know, but if you don’t…you’ll have to wait.

Before moving forward, let me share something.

Last week, Shagufta and I hosted Prerna in our 10X community for an audio event (before LinkedIn retired it). She shared amazing insights on how to boost engagement on your profile. Meanwhile, the winter chill has been slowing me down waking up late, getting late for the gym sessions…yeah this is how life is going….

Well, now before you kill me I would love to announce that today’s creator is the AI king…

Luke Matthews

Creators Spotlight:

From Vancouver, British Columbia, Luke is someone who tells it as it is. He’s unapologetically straightforward, he might hurt feelings but doesn’t intend to (or sometimes he is).

Luke is humorous, no-nonsense, and delivers value with every word. Gary Vaynerchuk played a role here as well, Same as Lara, his journey began with a Gary Vaynerchuk video back in 2019.

Today, Luke is one of the leading voices in AI content creation. Since 2020, he has ghostwritten for over 50 brands and grown an audience of 175,000.

LinkedIn has always been his primary platform, but after getting banned several times he started to diversify.

He’s now actively building a presence on Twitter, YouTube, and his Email Newsletter.

As I’ve said countless times no matter how big the creator is, they eventually start using email. It’s the one platform where you can sell anything you want you don’t need to think of algorithms or any platform’s rules.

So, if we need to understand how Luke is diversifying in 2025, you need to check this

1. YouTube - Long-form guide on how to use different tools and grow your business

2. Twitter - Writing tips and personal content (Mostly random) (his 4th preference platform)

3. Email - Here he shares how you can use AI to write, edit or do any sort of thing (Newsletter) and also he tries to sell his AI course.

4. LinkedIn - Humouros content, sponsored posts and short videos

But, one thing he is making clear again and again is he will diversify more in 2025. He will keep building on different platforms. But I assume he will double down on YouTube.

(The largest user base is in India, with approximately 462 million users, followed by the United States with about 239 million users)

How he leveraged Email Marketing

Now, let’s understand how he leveraged Email Marketing to grow his business.

He started his newsletter with the name ‘The newsletter with no name’ Yeah I told you he is different. Later he kept his name and added a tagline “Write with AI but don't lose your soul” which essentially defined him and his current goal.

He uses AI to write and teach how to write and after a few months of launching his course, he introduced his 7 days email course, yes, we call it “lead Magnet”

Surprisingly he doesn’t promote his lead magnets that much, still his content and comments do the job.

And you see, on the landing page of his AI course, he prioritizes his 7-day free email course. (Over 2600 people signed up so far)

Why? Just because if he can get more emails it will be easy for him to keep you nurtured until and unless you’re ready to buy (If you don’t buy his AI course)

But when he started his email marketing he started giving “more”

He started writing and checked the below image, he mentioned he would share a step-by-step plan only for those people in his email list.

He never goes against what he preaches and he always plays with his strategy and keeps changing based on the requirements.

Key Takeaways

Here are the 3 main takeaways

1. Always use multiple social channels to drive traffic to your newsletter.

2. Give an irresistible lead magnet.

3. Give more, more and more and once you install the trust then ask.

This is it.

Thanks for reading the 58th edition.

I hope I’ve added value.

I will see you next Sunday, at the same time

And till then keep grabbing Dark Chocolates.

(Does eating Dark Chocolate in winter helps?)

Let me answer too: It stimulates the release of endorphins and serotonin so it helps relieve winter blues and stress.

Byeeeee!

Did your friend refer you? Well, he/she is such a sweet person.

Here you can subscribe and read more boss 😄👇