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Slayyyyyyyyyyyyyyyy!

Oops, Anirban isn’t being Anirban today.

Well, I’m featuring someone who always ‘slays’ on LinkedIn.

So why not use her way?

Oh, I almost forgot to mention, I'm already feeling the winter vibes.

It’s the middle of November, and I can’t wait for the smell of night-flowering jasmine.

Oops, sorry for the detour. Let’s get back to business.

After seeing the subject line and the slayyyyyyyyyyyy, you already know we’re featuring the LinkedIn queen!

Lara Acosta

Creators Spotlight:

Lara Acosta is a 6 figure business owner and the ‘Slay queen’ of LinkedIn.

Lara began by analyzing the content of top creators like Justin Welsh. She studied creators across industries and reverse-engineered their most successful posts.

Her fearless experimentation and persistence have made her the fastest-growing female creator, earning her features in Forbes, keynote invitations, and a recent spot at the Semrush event.

How did it all start? With Gary Vee. After watching his video encouraging creators to post on LinkedIn, Lara followed the advice and achieved her first viral post in just two months.

The best lesson I learned from her is that being personable helps you grow because people want to learn from those they like.

Lara’s strategy? Build a presence on one platform, grow it, and then expand. She started with TikTok, shifted to LinkedIn, and after facing bans, transitioned to YouTube and newsletters. Now, she’s highly active on YouTube while using Twitter and Instagram to share personal insights and life updates.

Currently, she is focused on YouTube and newsletters.

• LinkedIn (Hero platform)

• Email (Value + direct sales)

• YouTube (In-depth long-form content)

and for more personal or least attention in

• Twitter

• Instagram

Now her main offer is her community-based academy ‘literally academy’

How she leveraged Email Marketing

Well, well, well!

She followed Alex Hormozi’s advice in the best possible manner and created lead magnets again the each pain point of a LinkedIn user.

Here is how she used Lead Magnets

If I give you excess then probably you will close the email so I am giving just 3 for your understanding.

(I found them on Twitter and LinkedIn)

1. The best thread Lara wrote on Twitter 

   In this thread, she mentioned about 5 powerful ways of doing LinkedIn. And if you use them religiously you can outperform 90% of people.

   

   1st part of thread

See, at the bottom, she mentioned her email list. Back then she was building and promoting her first course (‘Literally LinkedIn’)

2. Here she talked about her landing page. (and also focus on her content here)

She shared a problem and shared a solution and turned it into a lead magnet

In order to get that you need to give your email and bingo!

3. Lara dropped the biggest resource of 2024

A few days ago, Lara dropped the best lead magnet of 2024, a guide to making the most of LinkedIn in 2025.

This value-packed resource brought her a flood of leads. Even if some people don’t buy immediately, they’ll be nurtured through her funnel.

Lara is efficiently leveraging the Email content funnel.

I use an email funnel and I call it BEAM.

Let me show you how Lara applied BEAM to her strategy.

B - Build Awareness

Lara used LinkedIn, and YouTube and talked about the common pain points and solutions her audience cares about.

Goal: Make people notice you and what you offer.

Example:

E - Engage with Value

Share guides, or resources that show you understand their struggles.

Goal: Keep their interest and prove your expertise.

Example:

A - Add Solutions

Introduce lead magnets like free eBooks or templates that solve a specific problem.

Goal: Get their email and start building a relationship.

Example:

M - Monetize Relationships

Send nurturing emails with stories, case studies, and solutions. Position yourself as the go-to expert.

Goal: Convert engaged leads into paying clients.

Example:

Lara brings a warm audience to her newsletter and then she can sell anything 1:1

Like this

It becomes much easier to sell when the customer is warm, and you can reach them directly without relying on any algorithm, just a 1:1 connection.

You know this, right? At least, I’ll keep shouting about it! :))

Let me make it easy for you to understand

Key Takeaways

Let me tell you what you can learn from her Email Funnel

1. Create as many lead magnets as possible

2. Distribute the content in an efficient way

3. Keep talking about your newsletter and bring the leads

Phewwww!

I hope I made it detailed and easy for you to understand how Lara uses email marketing to sell her courses and 1:1 services.

Thank you for reading the 56th edition of Dark Chocolate.

Next week, I’ll feature another creator who… okay, you’ll have to wait 7 more days!

Bye for now, and don’t forget to grab some dark chocolate while you wait for my next email. 😊

Did your friend refer you? Well, he/she is such a sweet person.

Here you can subscribe and read more boss 😄👇