Write emails like Justin Welsh

Dark Chocolate/Read Time: 3 minutes

Welcoming you all to the 38th edition of Dark Chocolate.

Today, we will talk about one of the most renowned internet personality Justin Welsh, as told in the last Sunday.

Well, today we will see how he is leveraging his email marketing and making $$$

(Also, I will try to teach you how he is doing it)

Before we analyse his email, I would love to tell you the formula he is using

The email format he is using is known as ‘HSO’

But he himself invent his own format or tactic

• Providing Value First

• Combo Approach to Weave Your Products in Naturally

• ‘Recommendation Selling’ Approach

Alright, let me show you how he used HSO in his email and how you can do the same

Look at the Title/Hook

He mentioned about a formula and then he said it will boost your sales by 27%, isn’t it intriguing?

Won’t you open the email?

Now let’s go to the story part

Look at the copy, it is not boring + It is actually changing the path and using the rehook method to keep you engaged.

Amazing. and look the line exactly before he mentioned how it works

Clear over clever.

Now we will see the final part of it

Once he hooked you and delivered the value, now he is going to sell you his pitch, but selling is not selling it is a help, I’ve told this multiple times.

Look how beautifully he integrated his pitch.

He asked if you want to know more about creating a good offer, you should check out his offer creation module. He also added social proof, stating that it helped his students increase their conversion rates by up to 43%

So, now you know how to sell with your email without being salesy

Also, as promised I will show you how he is doing it

I will see you next Sunday with another ‘AI email’ that has been bothering me for months. I will show you how it is bothering me and how you can overcome it

Till then, keep grabbing Dark Chocolates.

Byeeeee!

Some Images of the challenge inside the community

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