Write a kickass welcome series

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Dark Chocolate/Read Time: 3 minutes

Hey,

How is it all going 👋🏻

I am writing this on the 30th of August

When you will be reading this, I will be in Srinagar

Yeah, going there for the first-ever trek of my life (KGL). It’ll be a lot of fun.

But let’s first get back to the edition : )

In today’s edition, we will talk about the welcome series.

Most of the time when you subscribe anywhere, you see a 5-day or 7-day email series where they tell you about their service or product which is known as a welcome series. You will mostly be able to see it in marketing or with the coaches.

(Because you don’t just get new subscribers but build a relationship, too)

So, today, I will teach you how you can make the best welcome series to make them more aware and increase the chance of conversions.

So, what should be the flow?

1. Start with a Warm Introduction

Your first email should welcome new subscribers and thank them for joining your list.

This is where you make the first impression. Make sure you don’t lose the subscriber.

Use a friendly and approachable tone, introduce your brand, and mention what they can expect from your emails.

→ Personalize the introduction using their name.

→ It makes them feel like you’re writing to them.

2. Share Your Story and Values

In the second email, share your story, why you started, your mission, and the values that guide your work.

This builds an emotional connection.

→ Tell them about a challenge your business faced and how you overcame it.

3. Provide Value

Your third email should focus on delivering something beyond their expectations.

An e-book or checklist would work ( but make sure it aligns with the reason they subscribed in the first place).

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4. Highlight Your Best Offerings

Now that you've built some rapport, it’s time to introduce them to your products or services.

But, don’t pitch, instead, explain the benefits and share testimonials.

Pro Tip → You can give them a special discount as a thank you and encourage them to make their first purchase.

5. Encourage Engagement

In your final email ask them to follow you on social media, and encourage them to reply to the email with questions, or your online community.

Pro Tip → Engaged subscribers are more likely to open future emails and eventually convert.

This is how it works

Now you need to apply and let me know how you get benefitted from it.

So I will see you next Sunday, till then byeeeeee 👋🏻

Oh, yeah, I found that every Dark Chocolate isn’t healthy.

You can try this one.

Photos from the last week! 👀

Yeah, last week I was celebrating my birthday!!! 🥳🥳

I need your help 🥺

Please vote here so I can come up with quality content for you 👇

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