What's up! Dark Chocolate Fan.

Have you ever wondered why some websites let you hook to it?

It's not just the visuals – though, of course, design is key.

Well, it’s not always because they have dope visuals but the copies are employed so perfectly.

It's the website copy that makes you linger on their page, read the blogs, check all the sections, capture the elusive “how, why, when, good to know '' and oh wait…. Even makes you buy the products and services.

Well before I proceed further lemme introduce myself

I am Aakanksha Umath, a creative writer.

No more time wasting, lessgoooo

This edition is for you who want to learn website copywriting or just dipping your toes into it.

You can have a clear understanding of how to employ the copy doing its job to engage and persuade the audience, copies make the audience feel that they found what they were looking for and you have their back helping them with whatever suits their needs.

So readers, let's get started with it, cover some best practices for copywriting as well as review some examples who have great text on their websites.

First thing first,

The copy must be so precise and conversational that “and not like Bhupendra Jogi answers, ifykyk.” The copy should tell what your audience needs to know.

The audience must feel that they landed in the right place.

It answers the user's question, relieves their pain, and makes them hungry to explore it more.

Okay let’s discuss it in detail

Who the website is speaking to?

A business or a service always starts by first keeping their target audience in mind, according to their needs who want their products and services. Likewise, the copy should be written keeping the viewers ' graspers in mind.

Understand the preferences of your customers, so when someone lands on the page immediately realise “Oh this is what I am looking for”.

Communicate to your graspers

So now you know who is visiting the website, so the next step is communicating with them. No, not communicating them personally, but the copy should hold the power to communicate with the audience.

You are the only hub of resources for your audience

Keep engaging your audience as if you are only a hub to them. Okay let's understand from this example-

See, how simply a copy did its job. 

“Just One Week” 

No confusion. It talks directly to you. It doesn't say they design websites in a week; it says your website will be ready in a week. 

_{Make your website easy and fun to read, not a giant wall of text.}

Break it Up: Nobody likes reading a giant wall of text. Give the audience a breathing room and make your page inviting by adding some space and using bullet points.

Headings and Subheadings: Think of your words like a good story. Organise them with clear headings and subheadings. That way, your readers know where they are and what to expect.

Let’s check another example: Usually when we read a product description, we find information about the quantity, quality, and key features. However, what the audience truly wants to understand is whether this is the right fit for what they are looking for.

Here is an amazing idea of how a South African brand explained its product that is easily understandable to the audience whether they want to buy it or not.

Along with this, When you want people to stay interested in your website, it's important to keep the words on it fresh and updated.

Now let's jump on the final thing, which is about sectioning

You can write up the website copy in many different ways, but here are some key sections that you should definitely write about so that your audience doesn't have a lot of hassle.

Product Page-

Here is where the audience finds all the cool products a brand has. This is where you highlight what the website is selling, whether it be a physical item, software, a service, etc.

About Us-

When customers visit the 'About Us' page, it's like having a friendly chat. Here they discover not just what cool products and services a brand has but also get to know the people behind the scenes – like the CEO and other key leaders. It's our way of saying, 'Hey, we're more than just a brand; we're a group of real people, and we're excited to share our story with you!'

One more section you can include here is “our values” so that people not just know about the product they buy but all the products and services you sell.

So people, here I share my knowledge of how to write a copy of any website. Go serve a website copy to your audience like dark cocoa chocolate and not like a chocolate Maggie.

It’s time to say bye Anirban is coming here… I can hear his footsteps

You know I love to read books, it was last year's book fair in my locality.

well, let’s get back to business

Hellooooo, Dark chocolate fans, every week my collaborators make my task easy (yes you guess it rightly) Let me figure out what should I add here.

As a copywriter, I know what it takes to write a copy.

Here are some top suggestions if you are writing website copies

Don’t write

I am not kidding, when you directly jump to write, you end up with nothing.

First and foremost, research and observe the patterns, styles and ideas across the web.

Remember there is nothing to learn with copywriting, you need to learn persuasion and psychology.

Practice

Write everything, I am someone who doesn’t believe in a process, I play out of the box. I start with writing anything and everything that’s why I end up writing irresistible copies.

Know you, readers.

If you don’t know who you are writing for then you are not writing for anyone. Know your audience before you write, give them time to research them. Get the big picture.

Versatile

Be uncertain, be versatile. Trust me the more uncertain and versatile you are the better your copy will be.

Storytelling

Anirban please don’t start your storytelling again.

Well, If I don’t tell you, who else? Storytelling is a skill, it’s magic. If you include stories in your copies it will get the life.

Use emotions:

Copywriting depends on emotion; the more sugar you add, the sweeter it becomes. Emotions drive product purchases more effectively than the human mind.

That is all, It’s lengthy enough.

I love the way you are supporting my newsletter.

I really love you my fam.

I will see you next week with someone great and yeah, I will deliver better.

Contentanirban signing off.

Aakanksha Is super excited to get your feedback, hope you will fulfil her wish.

Stay tuned, keep eating dark chocolates, see you soon!

Oh, wait don’t forget to follow my friend Aakanksha.