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Dark Chocolate/Read Time: 3 minutes

Heyaaaaaa!

How are you doing ?

Seven days feel so long, but it’s great to meet you again.

Do you have dark chocolate in your hand?

No?

Grab one, because today we will learn the most important lesson on making money with your emails.

(Secret: AI will never steal this from you.)

Well, have you ever heard of authority marketing?

If you’re saying no, let me give you a quick introduction.

Authority Marketing, run by Stevan and Dina, is a DWY service for service-based business owners to build authority online.

They use LinkedIn as their main marketing channel.

They used to send weekly emails, but now they’ve increased the frequency.

So today, I picked one of their emails and I'm going to break it down so you can understand how to make money with your emails via ‘storytelling’.

Yes, storytelling is one of the skills that AI will never be able to snatch from you, and it works wonders when you’re selling your stuff.

Let’s see how Stevan used storytelling to connect to his offer.

Look at this: Stevan started his email with a hook line.

And it's well known too.

Now see how he is connecting it to his personal story.

He is talking about his personal dream shoe, which he has been craving for the last 10 years.

Now, let’s check the part where he is using some known names to involve you more in the story.

Now look at the last line: “The product itself…much.”

Now he is slowly starting to sell to you.

Can you see the transition?

Now check the line: “It’s the same…sell it.”

Now he pitched his offer.

In each of their emails, they pitch—not a subtle pitch, but a direct pitch. However, when they add storytelling, they increase their conversion rate (every business experiences the same).

Anirban, which storytelling format did they use?

Oh yeah, they used the “Hero's Journey” framework.

Let me show you how he used it.

Let’s get back to the start of the newsletter:

A. The hero is introduced in their regular life, craving a particular shoe brand.

Here, if you think the hero is Stevan himself, you are wrong.

It’s still you, the reader of the email. Stevan just used his example.

B. The hero becomes aware of a problem that needs to be solved—obtaining the desired shoe.

Now Stevan told you about the problem he faced. Again, he meant you.

C. The hero takes action, faces challenges, and ultimately acquires the shoe.

Till now, it is clear.

Now the last one is the pitch.

You know your problems; you need a solution (He made you problem-aware).

Now he is giving you the elixir: their service, which will solve the problem you are facing with your ‘Workshop.’

Check the P.S. line.

Well, that’s all.

Thank you for being here. I am amused to have you here every Sunday.

See you next Sunday, till then keep grabbing Dark Chocolate.

If you love this Newsletter do share it with your friends, reading this takes 3 mins, but writing this takes days.