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Dark Chocolate/Read Time: 3 minutes
Heyaaaaa!
Howdy you beautiful people
I was just reading a blog on Kaizen, as you know I am highly inspired by Japanese Philosophy.
So, Today there is no email breakdown. Today, I will show you how to use Kaizen in your Email Marketing.
Well, If you are rolling your eyes let me tell you what Kaizen is.
The meaning of Kaizen is continuous improvement through gradual changes
Anirban, How are you connecting Kaizen with Email Marketing?
Yeah, the whole email is for that only.
Let’s go deep on this.
Email Marketing is all about it’s effectiveness
It’s not only about what and where, it’s also about how.
There are 5 main components for Email Marketing and I will also mention how I am connecting them with Kaizen
Personalization and Segmentation
Most of the time I see people have inactive subscribers in their email list
You need to mention them as their name, add this { { firstname } }
So what are the steps to follow?
A. Continuously clean your email lists (10 active users are better than 100 non-active users) [Continuous improvement, Kaizen]
B. Segmentation can be various types, as per your needs but I have segmented it in two types (as of now)
C. No one wants to read newspaper content. Make it super Personalized to reach close to each of your subscribers. [Gradual changes, Kaizen]
Never stop experimenting, I have changed the font, colour, type of the newsletter multiple times before I finalized this one. [Continuous improvement, Kaizen]
Check this too
Content Quality
Content is king and It will always be, No AI, no technology can make the line wrong.
Consistently improve the quality, relevance, and usefulness of your email content. (You don’t need to be Ogilvy but you can be ‘You’ better ‘you’ can’t you?)
Keep an eye on what resonates best with your audience and bring change in your content strategy.
Testing and Optimization
Always have a testing mindset and make small, iterative changes to your \
Email design
Subject lines
CTAs
Analyze the results and double down which works the best.
List Growth and Engagement
List growth is really very important. I can create an edition on this
But, if you ask me how to create list then I will ask you to follow this simple funnel
First you build the Social Media, then attract them with a lead magnet then nurture, sell.
What do I mean here? I want you to build an audience on Social Media and keep writing about your newsletter, why it exists and how people can benefit from it.
By this you will get highly active and engaged subscribers.
(Optimize your signup forms, lead magnets, and acquisition tactics based on performance)
Deliverability and Reputation
Nowadays everyone is starting their own newsletter, why should some read yours?
There might be three reasons
a. You already have a heavy presence and have a personal Brand
b. you have a very unique niche
c. You write exceptionally well
So, make sure to provide value consistently.
One tip here: Always use your name, not the company or tool name in the sender's name.
It affects email deliverability.
Well, as you can see Japanese principle always works wonder in every part of your life and business
Did you like the Kaizen and Email Marketing collab?
Let me know by replying to this email.
Keep grabbing Dark Chocolate.
See you next week 👐🏻
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