Make your email fluff free

Dark Chocolate/Read Time: 3 minutes

Hey there, How are you doing?

I have shifted to Bengaluru and the weather is damn awesome

I am loving it.

Well, do you have Dark Chocolate in your hand?

As today you will read about the newsletter who inspired me enough in my Newsletter journey.

Alright, No BS.

The newsletter is Marketing Examples by none other than Harry Dry

Whatever I say about this newsletter it will be less.

So much value and quality email without fluff and easy to read.

I have followed him for so long and today I will show you one of his emails and tell you why your email marketing needs simplification.

As I always say, Simplicity sells.

But before I go further I want to tell you more about Harry Dry.

He is an arts graduate from London, UK.

Every Monday he share 3 short examples, 2 copywriting tips, 1 favourite tweet in his newsletter

130K+ people are there in his email list.

Let’s dive deep into one of his emails.

I just want you to see how easy it is to skimm and no fluff is there.

See the copy, while making it easy for you and teach you, he is also showing how simple copy can help you sell better.

I see most of the time emails without any unsubscribe button that means they force people to stay in the email list even if they want.

But the truth is when you are dropping quality and giving before they ask you will never need to ask them to stay in the email list.

But look at Harry, he is asking you to unsubscribe if you don’t want to stay in the email list.

Make it easy for your email list to decide the quality and value you are offering.

This email was small but remember copy is not about length it is all about persuasion, because the 3 pages you write it a blog you need to tell it in 3 words with adding psychology.

Alright, So, here we are in the bottom line

But before I go I want to tell you something more

1. Look at the personalization, It helps people to relate with you

According to Send, 37% of customers prefer receiving personalized suggestions based on their interests for more engaging emails

2. If your email is working better in a template then follow it rather free flowing emails work better.

3. Provide a lot of value and ask less

So, keep grabbing Dark Chocolate, I will see you then.

Bye 👋🏻

If you love this Newsletter do share it with your friends, reading this takes 3 mins, but writing this takes days.