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Hey,

How about you send one email consisting of 1 offer daily and sign clients without doing multiple sales calls or pitch slaps?

This is what today’s creator does and teaches the same to his students.

His proximity offer helps coaches to make $10K without pitch slap or sales call. And he is none other than

Jacob Pegs

Let’s know more about the founder of Modern Maker.

Before I go ahead, I have an announcement to make.

I’ve finally built my first-ever agency and named it Scale My List. It will help newsletter creators and business owners build or grow their email lists with Facebook ads.

You’re on my email list, which is why you’re getting the update before anyone else. I’ll make it live on social media tomorrow.

Now, let’s get to the business.

Creator Spotlight:

Jacob Pegs is a multitalented personality. He has a background in music and web development.

From being a sergeant to a project manager to a co-founder, he has done a lot.

During his university years, he played many roles.

In 2019, he left his €28,500/yr job in London.

In exchange for a €14,000/yr job in Cyprus.

During 2020-2022:

• He scaled Mojo to $350K. Served 300+ clients

• Co-founded a Metaverse Consultancy and scaled it to $1.2M in 9 months.

I’ll be running out of words, and you’ll close this email, so I gotta go ahead. Let’s talk about his email growth strategy.

How did he grow his email list?

Jacob currently has 4500 email subscribers and here is how he built his list.

A. Distribution

He is active on YouTube, LinkedIn, Twitter, Instagram and Threads. He also writes on Medium and Substack.

How can it be possible? people struggle to write only on 1 platform.

Jacob has mastered the art of content repurposing.

He creates one and leverages it forever.

So here is how he grows his newsletter.

More content = more touchpoints = more subscribers

Remember how Sahil Bloom did it?

The same goes for Jacob Pegs, he’s present on multiple platforms. Each platform attracts a unique audience, which helps him reach new people and ultimately grow his subscriber and customer base.

B. Lead Magnet

The best and #1 way of growing an email list is by building a lot of lead magnets.

Jacob Pegs knows the game so well that he made lead magnets (email courses or mini trainings) against the pain points of his ICP and shared them in his posts.

His simple formula → Value + lead magnet = Email list growth

In this picture, you can see how he gives value first, then invites you to check out his training. To do so, you enter your email, and you're added to his email list.

After that 1 email and 1 offer daily.

C. Email Copy

Jacob doesn’t write anything fancy he just finds the problems of his ICP or coaching client and writes an email based on that.

The structure of the emails is pretty much the same, either it is the DIC or HSO.

Let’s take an example of his recent email.

Now, here is the offer:

This is how it becomes so easy for him to sell.

So Anirban, when you mention his emails tackle problems he faces and offer solutions, that means his email list is packed with his ideal customers, right?

Absolutely.

Look at this, he always writes targeted content, plays in the territory of his dream client’s arena, and hunts their email list, so the sales become easy.

Now, let’s talk about the most desired part.

How he makes money using email

As I mentioned earlier, in each of his emails, he offers something specific at a given time.

Currently, he is offering “The LinkedIn Experience.” This digital product costs $147 but after a certain time, it is $247.

Also, his coaching costs €2.5k for 6 months or it might increase based on the requirements.

He also sells “36 templates” that’ll teach you how to think before writing your posts and he sells it at $77.

But currently, it is $24 on Gumroad.

This is it, this is how the legend Jacob makes money and inspires the world.

Also, make sure to check his page.

Key takeaways

After studying his Email Marketing and reading his post for the last 1.5 years, I have these 3 main takeaways:

1. Writing more emails makes you more money, not the other way around.

2. Build a tribe of your ICP and the sales will be easy.

3. Your content ideas are in front of you, just stalk your ICP and they will give you enough content ideas.

Now, I am so excited about my new venture and gotta work on it. I will keep sharing about it on Twitter/X.

Make sure to follow my journey there.

So I will see you the next week at 10:00 AM sharp.

Till then, byeeee.

Your “email guy” Anirban.

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