Here’s the essentials of formatting content!

What's up! Dark Chocolate Fan.

I’m Tiyasha, an Email Copywriter. Co-hosting with my friend Anirban for the fourth edition of his Newsletter Dark Chocolate - Your reliable resource for content writing.

Grab a cup of coffee because In this long edition,

we will crack the code of Content Formatting and explain why you must Format your piece of content along with some useful tips & tricks.

But before that answer this question:

Suppose you've been given a piece of content written in two formats:

1.

One that is barely readable.

2.

One has the basic formatting.

Which one would you choose to read among them in the first place?

Content No. 1 neither has any specified paragraph nor any white space at all with a font style that tangles the eyes.

Content No. 2 has a clear headline that also highlights benefits, highlights every point, specifies a paragraph for each point, and uses an easy font style for the eyes.

Reply to your answer here.

Research says due to poor readability, Content Engagement is reduced by 63%

Now, we will unwrap a Dark Chocolate bar filled with all the essentials of formatting content.

To make sure you get high reach on your content, you should consider these things while writing:

Headline: This is the first impression of any content. Write snappy headlines to grab the attention of your target audience. Then continue to hook them with a subheadline to read further.

Breathing Room: To avoid your content getting overlooked create white space in between. Break long paragraphs into bite-size pieces.

Friendly Font: This is an add-on tip to make the content look comfortable for the eyes. Use a (basic) font style that is familiar to the average.

Easy Words: to increase readability make sure to use words that are easy to understand. Here’s a trick, keep a 7-year-old in mind while writing - whether it’s understandable for them or not.

Visual Gig: To avoid readers skipping the content due to boredom use relevant visuals. Visuals (i, Data, SS, GIF) do half of the work explaining the situation besides making your content look interesting.

Link Logic: Whenever you’re discussing or referring to something (i,e. Software, Website, Article, Video) make sure to justify the logic with a Hyperlink navigating directly to the source.

Interactive: To make sure it’s two-way communication, always interact with your reader, ask questions to answer, and seek feedback.

Intro & Conclusion: A lot of leads open your content because of the hook line but they barely read all of it. Also, certain leads check out the closing of the content and if they find it interesting then they read it all.

So better writing both of them sincerely.

Take this particular Newsletter as an example to justify all above the points.

Also here’s a bonus point apart from formatting content, that is - proofread your content by someone else before publishing it.

If not then do it yourself by keeping that 7-year-old rule in mind.

That’s how you can be double sure about the readability & engagement rate.

Okay, that’s all from my side.

Let’s see what Anirban has to say.

I am entering here with Alex Hormozi’s book. Hope you love the style, maybe no, whatever.

Welcome to the 4th edition, I love to have you all here.

My friend Tiyasha has done the major, yes you guessed it correctly I am not going to talk much as she covered everything you should know.

She did a splendid job.

I should spread the toppings only.

It’s not the direct part but it will help you to help your formatting works.

Mobile Optimization: While the importance of readability was discussed, explicitly mentioning the significance of optimizing content for mobile devices can reinforce the idea.

Consistent Branding: Though the text emphasizes the importance of a clear headline, incorporating a brief mention of maintaining a consistent brand style for recognition could enhance the content.

Call-to-Action (CTA): While interaction with readers was mentioned, a specific call-to-action was not explicitly highlighted. Including a reminder to incorporate a compelling CTA can encourage readers to take the desired action.

Emotional Connection: The human brain works with emotions, which is why copywriters learn psychology more than writing; establishing an emotional connection with readers is of utmost necessity. Use relatable anecdotes, personal experiences, or storytelling techniques to create a more meaningful impact on the audience.

Formatting is the key to your writing.

Go to any profile who has been writing for a long time and check their writing, with time people change the way of formatting and make it clear.

Keep observing top creators post, you will learn formatting and A/B testing will work.

You can establish poor writing with good formatting, but vice versa won’t happen.

Tiyasha already showed you the image.

Well, that’s all for today.

It was value driven and I hope you learnt a lot.

Take a bite of dark choco now as we are saying goodbye

See you soon

Oh well, don’t forget to follow her.