3 emails, 3 frameworks and windy weather...

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Dark Chocolate/Read Time: 3 minutes

Heyaaaaaa!

How are you doing?

Bengaluru weather is so awesome. Sometimes it’s raining, sometimes it’s windy.

Overall, I’m loving it! I bought flight tickets and am going back to Kolkata on the 20th Aug. Then, Kashmir….

By the way, let’s get back to business now…

I always look for the best emails just for you.

So this week, I’ve brought 3 emails to teach you 3 different formats to help you write better emails next time.

Well, here is the first one, this is the newsletter of Charles Miller

This is a newsletter where you can understand how HSO works.

1. Hook - This guy might steal your girl

2. Story - Story of 2 persons

3. Offer - Whatever services he provides

I love HSO because I know how powerful it is, the best email framework you can use to persuade people.

Well, some of you might love DIC too

So here is an example of DIC email by Audrey & Mason

1. Disrupt 💙

2. Intrigue 💛

3. Call to value 💚

When you have some polarised opinion to say or when you have something in your hand that people are not used to then the DIC framework works the best.

Now the final one, PAS

On the internet most of the social media copy you will see are made with PAS framework only.

So what is PAS?

P - Problem 💛

A - Agitate 🩷

S - Solution 🧡

So the framework is easy, you bring a problem, then you bring a feeling of worry or excitement by stating some facts or data then you give them a solution

Pretty simple isn’t it?

So here I took the example of Groww

So that’s it ladies and gentlemen

I will see you next Sunday with another value bomb

Till then keep grabbing Dark Chocolate

Byeeeeee👋🏻

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