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3 emails, 3 frameworks and windy weather...
Example + Lessons inside
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Dark Chocolate/Read Time: 3 minutes
Heyaaaaaa!
How are you doing?
Bengaluru weather is so awesome. Sometimes it’s raining, sometimes it’s windy.
Overall, I’m loving it! I bought flight tickets and am going back to Kolkata on the 20th Aug. Then, Kashmir….
By the way, let’s get back to business now…
I always look for the best emails just for you.
So this week, I’ve brought 3 emails to teach you 3 different formats to help you write better emails next time.
Well, here is the first one, this is the newsletter of Charles Miller
This is a newsletter where you can understand how HSO works.
Hook - This guy might steal your girl
Story - Story of 2 persons
Offer - Whatever services he provides
I love HSO because I know how powerful it is, the best email framework you can use to persuade people.
Well, some of you might love DIC too
So here is an example of DIC email by Audrey & Mason
Disrupt 💙
Intrigue 💛
Call to value 💚
When you have some polarised opinion to say or when you have something in your hand that people are not used to then the DIC framework works the best.
Now the final one, PAS
On the internet most of the social media copy you will see are made with PAS framework only.
So what is PAS?
P - Problem 💛
A - Agitate 🩷
S - Solution 🧡
So the framework is easy, you bring a problem, then you bring a feeling of worry or excitement by stating some facts or data then you give them a solution
Pretty simple isn’t it?
So here I took the example of Groww
Hook
Agitate
Solution
So that’s it ladies and gentlemen
I will see you next Sunday with another value bomb
Till then keep grabbing Dark Chocolate
Byeeeeee👋🏻
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