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Dark Chocolate/Read Time: 3 minutes

Hey hey heyyyyy

Please help me, I don’t want to go to jail

because you're about to see 3 emails that will blow your mind

Sharing these is illegal, and I can already hear the police coming…

Huh, who’s afraid? 🥱

I’m here to help you make money with your emails.

Welcome to the 42nd edition of Dark Chocolate.

Let’s get down to business.

1. Tesla

The subject line was interesting

Lease Upgraded Model 3 For Less

When I first checked the email I couldn’t understand, yeah it is normal for people like us who don’t have that much knowledge of the automobile industry

But why It attracted me?

A. Subject line

B. Email opener with ‘Lease starting…’

Pretty cool to capture your attention and these emails go to the people who are already a Tesla user or future users so it hits the bull’s eye.

2. Trip Advisor

Yeah, I know what you gonna say, Anirban, you are a travel freak, and you will love ‘everything’ related to travel.

That is sooooooooooo true, but this email caught my eye because of the email design and copy.

Look at the H1 text, ‘Help a..’ that was enough to grab my attention.

Then the magnifying glass and asking people to know more about Notteri

Oh and by the way, the headline was a question

Did you go to Notteri?

Pretty cool, huh?

3. Grind

Well there is a proverb, there is nothing called free

and you can’t ask for anything without giving anything

So they are asking for a survey

Answer a five-minute survey, win a Coffee Machine (Subject Line)

So, they are asking for the survey but if you participate in it, you can grab a coffee machine, will you say no to 5 5-minute survey?

Probably not, as human always loves ‘free’ things, ‘prizes’

Also,

Their branding made me curious to check their website, it is really a crazy copy, loved it.

Well, I will see you next Sunday with another value-packed edition.

Till then byeeeee 👋🏻

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