How to write email copy that converts

What's up? How's everything going? Dark Chocolate Fam.

Ever wished you could make your emails so irresistible that your audience eagerly awaits each one?

What if I told you it's not just a wish but a skill you can master?

Think about this:

Sending an email that's not just seen but genuinely enjoyed. Imagine your messages being like a little surprise that everyone looks forward to. Well, that's what happens when you get the hang of writing emails that people love.

We’re here to help you do just that! No fancy degrees are needed, just some easy tips and creativity. We're not talking about complicated stuff. We're discuss about making your emails more interesting, so people want to read them.

Well…before I proceed further let me introduce myself…

I am Lalita Singh, a creative copywriter.

You don't need to be a writing pro. All you need is a bit of creativity, a plan, and the willingness to try something new.

Ready to turn your plain emails into something people look forward to?

Let's do it!

Get ready to make your emails stand out in a way that's simple, fun, and totally you!

Know Your Audience

Imagine your emails are conversations with friends. To make these conversations engaging, you need to know your friends well, right? The same goes for your audience.

What are their pain points?

What solutions are they seeking?

Understanding your audience allows you to customize your emails, addressing their unique needs and desires. This tailored approach makes your messages more than just communications. They become eagerly anticipated resources for your audience. By delivering content that resonates, you create a sense of value and expectation in each email.

Killer Subject Lines

The subject line is like the headline of a newspaper – it has to grab attention. Think of it as the trailer of an exciting movie. It should tease and entice. Here are some simple tips to create subject lines that grab attention and make readers excited to open your emails:

Pose Intriguing Questions: Engage your audience by posing questions that pique curiosity. For example, "Ever wondered how to boost your productivity by 50%?"

Spark Curiosity: Create an air of mystery to entice readers. For instance, "Unlock the secret to effortless weight loss in just 10 minutes a day."

Introduce Surprise: Incorporate an unexpected element to surprise your audience. An example could be, "Discover the one thing your morning routine is missing."

Avoid Generic Language: Steer clear of overused or clichéd phrases. Instead of a generic "Don't miss out," opt for something more specific like "Exclusive insights you won't find anywhere else."

Personalization:

Personalization is the secret sauce that transforms your emails from generic messages into personalized experiences.

Use your recipient's name.

Refer to their past interactions, and

Recommend products or services based on their preferences.

It's like having a friend who knows you so well that they recommend the perfect book or movie. This level of personalization builds a deeper connection, making your audience eagerly await your emails as they feel seen and understood.

Clear and Concise Messaging:

Think of explaining something cool to a friend—you want them to get it fast, right? That's the idea behind clear and concise messaging in emails.

Imagine your email is a straight road with no unnecessary turns.

Be clear.

Organize things logically, and

Get to the point.

When your audience easily understands what you're saying, they'll like how straightforward you are, and they'll eagerly wait for your next message. It's like being a great storyteller who keeps things simple but exciting.

Be concise; don't overexplain.

Respect your audience's time.

Instead of lengthy paragraphs, use bullet points or short sentences to convey information efficiently.

Visual Appeal

Make your emails visually attractive, like a nicely wrapped gift. Use high-quality images, and a pleasing layout, and consider color schemes. Visual elements not only grab attention but also enhance the overall experience. Your audience will be excited to open your emails for a visually delightful treat.

Here are some tips and examples to help you enhance the visual appeal of your email campaigns:

Use high-resolution images that are relevant to your content. For example, if you're promoting a new product, include clear and enticing images showcasing its features.

Use white space strategically to avoid clutter and improve readability.

Choose a consistent color scheme that aligns with your brand identity.

Ensure your email is mobile-friendly and adapts to various screen sizes.

Let’s wait for Anirban

He is coming….

Hellllloooo my family

How are you?

You know, for the last 3 days my LinkedIn was restricted

I couldn’t interact with my family

I knew I have another family here on my newsletter.

I am grateful to have Lalita as my co-author today.

It is the 6th edition of my newsletter and trust me I am so grateful to my co-authors and you, yes, you, who read my newsletter and support me.

I am thankful.

Enough!

Let me tell you something, the best way to learning email copywriting is by reading others emails.

You have two options either you read this newsletter copy and learn

Or, sign up for David Perell’s newsletter or maybe Justin Welsh’s.

Whoever you want, but make sure you are reading them mindfully.

Take notes, shout their name and make them feel valuable.

Like your friends.

Talk to one

One email, one outcome

Don’t address multiple pain points

You need to go deep with it, not wider.

You will not be able to cope up with the sea of content.

Choose less and produce more.

Take notes of the formatting and way of expressing.

Yes you are done, just keep practicing.

I promise, you will be successful.

Let’s do it guys!

Keep writing.

Keep talking.

Keep exploring.

Keep supporting me.

Before you go, don’t follow to my friend Lalita.

We are really very good friends and we often collab.

I promise, I will deliver you more quality content rom 2024 January.

I have semester exams from this coming week so yeah, sorry….

Alright, see you soon my fam. Take care

Your biggest supporters,

Anirban X Lalita