Heyaaaaaa Dark chocolate fans

What is up

Today I am going to show you how a copy sells.

I picked 5 brands and going to show you the analysis

1. Skyscanner

Skyscanner mentioned what the customers will get without applying a single jargon, making it easy for every age group.

They mentioned the problem and solved it in the next line.

They mentioned how a price alert can help the users, which will also help them to stay in the customers mind.

They intentionally mentioned December as it is the time when most people take a vacation, they highlighted the time and desired state so they can drive the maximum booking in December, the fun part is they can increase their price by showing the cause of unavailability too.

2. Ikea

First they told you what it is, then they told you how you can use it.

So the equation is - FeatureXSolution

Now in the second one, observe it in closely, they have inject the emotion with ‘traditional indian arts and crafts’

Then they share how you can make the most of their product.

3. Fevikol (Pidilite)

The tagline of the brand is Fevikol ka jod and they always promote them with the ease of use.

Fevikol ads are the most weird but they captured the attention of the customers.

They have the primary copy ‘Building bonds’ They use it everywhere and use various visuals with the same copy.

4. Bumble

Bumble is one of the best platform whose copy I like the most, but there website copies are cool

They have 3 different section

• BFF

• Dating

• Business

In the BFF section they have beautifully described why you should join it, and what you will get from it. Absolutely awesome.

In the business section they have mentioned how Bumble BIZZ can help you to network in a simple way.

5. Zomato

Zomato is absolutely killing it in terms of push notifications copy.

They get the attention of their customer due to their cool copy

People like me put their email intentionally to receive the notifications and learn (Don’t say it to anyone, it’s a secret)

They go beyond their expertise and make something valuable, the team is super.

You can see, how they use moment marketing to get the maximum visibility.

That’s all for today.

I will come back with another guest next week.

Stay tuned.

Grab a dark chocolate and keep working!

See you soon guys.

Bye!